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                <text>The way we conceive the human today is particularly affected by the shifts in media technology during the 20th century. Affect emerges as the new liminal concept that renders the body compatible in novel ways with the technology and politics of media. By ways of a relational reorganization the organic end technological life is condensed in a new, intense way to an ecology of affects.</text>
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                <text>“Technologists only change the world in various ways in generalized indifference; the point is to think the world and interpret the changes in its unfathomability, to perceive and experience the difference binding being to the nothing.”&#13;
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Anticipating the age of planetary technology Kostas Axelos, a Greek-French philosopher, approaches the technological question in this book, first published in 1966, by connecting the thought of Karl Marx and Martin Heidegger. Marx famously declared that philosophers had only interpreted the world, but the point was to change it. Heidegger on his part stressed that our modern malaise was due to the forgetting of being, for which he thought technological questions were central. Following from his study of Marx as a thinker of technology, and foreseeing debates about globalization, Axelos recognizes that technology now determines the world. Providing an introduction to some of his major themes, including the play of the world, Axelos asks if planetary technology requires a new, a future way of thought which in itself is planetary.</text>
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&#13;
&#13;
&#13;
Nobody is better placed than David Elstein to add to broadcasting history a challenging analysis of the state's past attempts at cultural policy-making.&#13;
Stewart Purvis, Professor of Television Journalism, City University London. &#13;
&#13;
&#13;
&#13;
For many years, David Elstein has been one of the most rigorous and controversial commentators on British broadcasting. These lectures contain historical insights, which also have a great deal of contemporary relevance.&#13;
Martin Cave, Visiting Professor, Imperial College Business School.&#13;
&#13;
&#13;
&#13;
David Elstein’s high level experience in advertising, subscription and publicly funded broadcasting gives his account of post WWII British broadcasting policy a unique authority. His finding that “broadcasting policy is determined more by the ebb and flow of politics and the activities of determined pressure groups than by ad hoc committees of the great and good” both persuades and provides a salutary challenge to conventional wisdoms.&#13;
Richard Collins, Honorary Visiting Professor at the Universities of Exeter and City University London.&#13;
&#13;
&#13;
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                <text>Rethinking Gamification</text>
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                <text>Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.&#13;
The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!</text>
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